Phase 2: Content Foundation Building (Days 15-35)
1
Content Marketing Basics (Days 15-18)
Purpose and strategies of content marketing
Content types and formats
Content creation process
2
Audience Research Methods (Days 19-22)
How to understand target audience needs and pain points
Keyword research basics
Competitor content analysis
3
Content Creation Techniques (Days 23-28)
Title and introduction writing techniques
Content structure and readability optimization
Use of visual elements
Call-to-action (CTA) design
4
Content Planning and Calendar (Days 29-35)
Content topic research and selection
Creating a simple content calendar
Content repurposing strategies
Practical Tasks
- Conduct basic keyword research, identifying 10 target keywords
- Create 3 different types of content (e.g., blog post, infographic, short video)
- Design a one-month content calendar
- Publish and promote your first optimized content
Outcome Verification
- Ability to create valuable content for specific audiences
- Understanding and application of basic content optimization principles
- Establishment of a basic content creation process