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Free Digital Marketing Courses

Quality learning resources that won’t cost you a penny

Page Introduction

This page provides a carefully curated collection of high-quality free courses in various digital marketing fields, helping you systematically learn digital marketing knowledge. All recommended courses have been thoroughly researched to ensure content quality and practicality.

Course Classification Guide

▪Each course includes the following information:

  • Difficulty Rating: From◼◻◻◻◻(simplest) to ◼◼◼◼◼ (most complex)
  • Learning Time: Estimated completion time to help you plan your learning progress
  • Certificate Information📜: Whether free or part-free certificates are provided
  • Course Overview: Main content and features
  • Target Audience: Who would benefit most from the course
Google Digital Garage
Fundamentals of Digital Marketing

Course Overview:

  • Comprehensive digital marketing introductory course provided by Google
  •  Contains 26 modules covering various aspects from search engine optimization to social media marketing
  •  Google-certified certificate upon completion

Target Audience:Complete beginners to digital marketing

Learning Time : 40 hours

Difficulty
Free
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HubSpot Academy
Digital Marketing Certification

Course Overview:

  • Digital marketing certification course focused on practical application
  • Covers content marketing, social media, SEO, email marketing, etc.
  • Provided by industry-leading marketing platform HubSpot

Target Audience:Beginners seeking practical applications

Learning Time : 6 hours

Difficulty
Free
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Moz Academy
SEO Fundamentals

Course Overview:

  • Professional courses provided by SEO authority Moz
  • Some basic content is freely available
  • In-depth explanation of technical SEO, keyword research, and content optimization

Target Audience: Those who have mastered SEO basics and want to learn more

Learning Time : 8 hours

Difficulty
Part-free
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Semrush Academy
SEO Courses

Course Overview:

  • Complete SEO guide: basics to advanced
  • Includes practical exercises and real-world examples
  • Covers technical SEO, content optimization, and link building strategies

Target Audience: Digital marketers looking to enhance their SEO skills

Learning Time : 10 hours

Difficulty
Free
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Yoast Academy
SEO for Beginners

Course Overview:

  • Created by WordPress SEO plugin leader Yoast
  • Focuses on practical SEO implementation for websites
  • Covers SEO fundamentals, keyword research, and content optimization

Target Audience: Website owners and beginners to SEO

Learning Time : 4 hours

Difficulty
Free
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HubSpot Academy
Content Marketing Certification

Course Overview:

  • Practical approach to content marketing strategy and implementation
  • Covers content creation, promotion, and analysis
  • Includes templates and frameworks for content planning

Target Audience: Marketing professionals looking to improve content creation skills

Learning Time : 4 hours

Difficulty
Free
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Meta Blueprint
Facebook Blueprint

Course Overview:

  •  Official Facebook and Instagram marketing courses provided by Meta
  • Contains multiple free learning modules
  • Social media marketing knowledge from basic to advanced

Target Audience: Beginners who want to master Facebook and Instagram marketing

Learning Time : self paced

Difficulty
Part Free
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LinkedIn Learning
Social Media Marketing Foundations

Course Overview:

  • Comprehensive introduction to social media marketing strategy
  • Covers major platforms including LinkedIn, X, and YouTube
  • Available with LinkedIn Learning free trial

Target Audience: Professionals looking to leverage social media for business growth

Learning Time : 3 hours

Difficulty
Free Trial
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Google Analytics Academy
Google Analytics Academy

Course Overview:

  • Official analytics tool tutorials provided by Google
  • From Google Analytics basics to advanced applications
  • Includes the latest content on Google Analytics 4

Target Audience: Marketing personnel who want to master data analysis basics

Learning Time : 10 hours

Difficulty
Free
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Microsoft Power BI
Data Analysis Professional Certificate

Course Overview:

  •  Comprehensive training on data visualization with Power BI
  • Can be audited for free (certificate requires payment)
  • Learn to create interactive dashboards for marketing data

Target Audience: Marketers who want to create professional data visualizations

Learning Time : 15 hours

Difficulty
Part Free
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Mailchimp Academy
Mailchimp Academy

Course Overview:

  • Official training from leading email marketing platform
  • Covers list building, campaign creation, and automation
  • Includes best practices for deliverability and engagement

Target Audience: Email marketers of all experience levels

Learning Time : 5 hours

Difficulty
Free
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HubSpot Academy
Email Marketing Certification

Course Overview:

  • Comprehensive email marketing strategy and implementation
  • Covers contacts, delivery, analytics & optimization
  • Includes practical examples and templates

Target Audience: Marketers optimizing email campaigns

Learning Time : 3 hours

Difficulty
Free
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Google Ads Digital Academy
Google Ads Digital Academy

Course Overview:

  • Official Google Ads training covering search, display, video, and shopping campaigns
  • Includes campaign setup, optimization, and measurement
  • Preparation for Google Ads certification

Target Audience: Digital marketers focusing on PPC advertising

Learning Time : 15 hours

Difficulty
Free
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Microsoft Advertising Learning Lab
Learning Lab

Course Overview:

  • Comprehensive training on Microsoft Advertising platform
  • Covers campaign creation, targeting options, and optimization techniques
  • Includes certification preparation materials

Target Audience: Search marketers expanding beyond Google Ads

Learning Time : 8 hours

Difficulty
Free
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Canva Design School
Canva

Course Overview:

  • Free design tutorials from popular graphic design platform
  • Covers design principles, color theory, typography, and layout
  • Includes practical tutorials for creating marketing materials

Target Audience: Marketers who need to create visual content without design experience

Learning Time : Self paced

Difficulty
Free
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Skillshare
Graphic Design Basics

Course Overview:

  • Fundamental graphic design principles for marketers
  • Available with Skillshare free trial
  • Practical approach to improving visual marketing materials

Target Audience: Digital marketers who want to improve their visual content

Learning Time : 2 hours

Difficulty
Part Free
Learn Course
Adobe Creative Cloud Tutorials
Adobe

Course Overview:

  • Free official tutorials for Adobe design software
  • Covers Photoshop, Illustrator, InDesign, and more
  • Includes marketing-specific design tutorials marketing materials

Target Audience: Marketers looking to learn professional design tools

Learning Time : Self paced

Difficulty
Free
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