Phase 4: Conversion and Measurement (Days 61-90)
1
Conversion Basics (Days 61-68)
Conversion funnel design
Effective landing page creation
Call-to-action optimization
Simple A/B testing
2
Email Marketing Introduction (Days 69-76)
Email list building strategies
Basic email sequence design
Email content and subject line optimization
Email analytics and improvement
3
Data Analysis and Optimization (Days 77-90)
Key metrics identification and tracking
Basic analytics report interpretation
Strategy adjustment based on data
Establishing a continuous optimization cycle
Practical Tasks
- Create a simple lead page and subscription mechanism
- Design and implement a 3-5 email welcome sequence
- Establish a weekly data check habit
- Optimize previous content and strategies based on data
Outcome Verification
- Establishment of an initial subscriber base
- Ability to understand and use basic analytics data
- Formation of a “create-measure-learn-adjust” work cycle