Phase 1: Building Basic Understanding (Days 1-14)
1
Digital Marketing Overview (Days 1-3)
Definition and scope of digital marketing
Main branches: SEO, content marketing, social media, email marketing, etc.
Relationships and differences between branches
2
Marketing Fundamentals (Days 4-7)
Marketing funnel model (AIDA: Attention, Interest, Desire, Action)
Target audience and user personas
Value proposition and differentiation
3
Digital Marketing Ecosystem (Days 8-10)
Concepts of owned, paid, and earned media
Overview of common platforms and channels
Basic data and analytics concepts
4
Tool Exploration (Days 11-14)
Basic analytics tools (such as Google Analytics)
Content creation tools
Project management and planning tools
Practical Tasks
- Create a digital marketing mind map
- Define target audience and value proposition for your project
- Set up basic analytics tools
- Draft a simple 90-day marketing plan framework
Outcome Verification
- Ability to explain the main components of digital marketing
- Understanding the basic uses of different marketing channels
- Clarity on your learning goals and focus areas