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Digital Marketing Learning Path for Beginners

A step-by-step guide to mastering digital marketing fundamentals

About This Learning Path

This learning path is designed for complete beginners who want to learn digital marketing systematically. Follow these steps in order to build a solid foundation of knowledge and skills.

Each step includes recommended free courses, tools, and resources to help you master the concepts and apply them in practice.

Path Overview

  • Step 1: Digital Marketing Fundamentals
  • Step 2: Content Marketing Basics
  • Step 3: SEO Foundations
  • Step 4: Social Media Marketing
  • Step 5: Email Marketing
  • Step 6: Analytics & Measurement

Estimated time to complete: 8-12 weeks (5-10 hours/week)

1

Digital Marketing Fundamentals

Estimated time: 1-2 weeks

Start with the basics of digital marketing to understand the key concepts, channels, and strategies that make up the digital marketing ecosystem.

Recommended Courses

Useful Tools

Practice Activities

  • Create a simple digital marketing strategy for a fictional business
  • Research your target audience and create basic persona profiles

After Completing This Path

Once you've completed all steps in this learning path, you'll have a solid foundation in digital marketing. From here, you can:

  • Specialize in a specific area that interests you most
  • Apply your skills to real projects
  • Explore intermediate learning paths for advanced topics

Next Learning Paths to Consider

Advanced SEO Path Content Strategy Path Paid Advertising Path

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