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Learning Path for Beginners

Learn step by step

Why Do You Need a Clear Learning Path?

As a digital marketing beginner, you may face these challenges:

  • Digital marketing covers too many areas, making it difficult to know where to start
  • Online resources are overwhelming, with no clear learning sequence
  • Theory and practice seem disconnected, making application challenging
  • Learning progress feels slow with no visible results

This is precisely what most tutorials and resources lack – they tell you “what” to learn but rarely “in what order” to learn it.

I’ve designed this 90-day learning path to help you master digital marketing fundamentals step by step, with clear practical tasks and visible outcomes at each stage, giving your learning journey more direction and a sense of achievement.

Phase 1: Building Basic Understanding
(Days 1-14)

Goal: Establish a comprehensive framework of digital marketing and understand its components

Phase 2: Content Foundation Building
(Days 15-35)

Goal: Master content marketing basics, which is the foundation for almost all digital marketing activities

Phase 3: Traffic Acquisition Fundamentals
(Days 36-60)

Goal: Learn how to guide your target audience to your content

Phase 4: Conversion and Measurement
(Days 61-90)

Goal: Learn how to convert visitors into subscribers/customers and how to measure and optimize results